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SOM Active

Keeping an activewear brand's feed fresh, one post at a time.

SOM Active is an activewear brand built around the idea of conscious movement. I came on board as a graphic designer and content creator, working within their existing branding and logo to create graphics and content for their social media and website.

Phone showing the SOM Active Instagram grid beside two printed posts: an 'Elevate' graphic and a product collage
Role
Grapihic Design & Content Creation
Tools
Photoshop, Illustrator, Canva, Lightroom
Year
2020-2023
Type
Freelance

The approach

Coming from a background in luxury retail marketing, I already knew how to work within an established brand and present fashion in a way that felt considered. That made it easy to settle into SOM Active's look and focus on what mattered most: keeping the feed fresh, consistent and true to the brand's idea of conscious movement.

Process

  1. 01

    Brand Identity

    SOM Active already had a strong brand identity in place, so my role was to support it rather than reshape it. Their feed was built mostly around high-quality photoshoots, and they wanted to break that up with user-generated content and graphic design that felt more varied and approachable.

  2. 02

    Editorial Post Layouts

    A lot of the graphic work involved taking the brand's existing content and placing it into billboard and magazine mockups in Photoshop. It gave the photoshoot images a fresh, editorial context and made the feed feel more like a campaign than a catalogue.

  3. 03

    Product Collages

    The brand loved collages, so some posts focused on showing off the products in a more creative way. Mixing cut-out pieces with lifestyle images let the products take centre stage while keeping the feed playful and visually interesting.

  4. 04

    Typographic Posts

    To give the feed some breathing room between photos, I designed simple typographic posts: quotes and the SOM Active logo set against carefully chosen backgrounds. They broke up the Instagram grid, gave followers a pause between product and lifestyle shots, and reinforced the brand's calm, mindful tone.

  5. 05

    UGC Shoots

    To balance the polished photoshoots, I organised user-generated-style shoots with friends wearing SOM Active, shot on a phone for a more natural, lifestyle feel. We shot at tennis courts, basketball courts, traveling or yoga studios, showing the activewear the way real customers would wear it.

Gallery

Everything below was created by me: the billboard and magazine mockups, the UGC photos shot on iPhone, and the graphic design posts.

Product collage of models in SOM Active loungewear and activewear, with cut-out garments labelled by name
Street poster mockup of a model crouching in SOM Active, framed by the brand name repeated on a lilac background
Scattered printed flyers featuring three models in SOM Active sets, with the brand name in yellow
Washed grey SOM Active cap photographed on a concrete tile beside a patterned rug
Black and white billboard mockup on a city building, showing a model in a SOM Active set with the words 'State of Mind
White building wall with the words 'State of Mind' painted in large black letters above café chairs
Outdoor hoarding mockup with models in black SOM Active activewear and 'State of Mind' in bold orange type
Graphic post of a model in a coral one-shoulder SOM Active set, with 'Elevate' in white across the image
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